Simple Phones

Mobile Digest: It might seem odd in an age of 3G handsets offering video calling, music playback and even TV, but Vodafone is getting back to basics. Announced on Friday were the first pair of mobiles in its range of handsets titled Vodafone Simply. Made in France by Sagem, the new phones (the VS1, a silver, stylish handset, and the Sagem VS2; a simple black candy bar design) are noddy devices, all big screens and large buttons that are aimed at those groups (we wouldn’t dare to suggest an age, sex or demographic here) who might find other mobis difficult to use. Voda’s big idea is that the phone doesn’t need fewer buttons, rather it needs more of them so the Simply has switches for everything from contacts to a ringer setting. They are all large, neatly labelled and generally pretty simple to use.
Vodafone Simply phones [Mobile Digest]