Sin to Win

Virgin Mobile has revealed that the days of visiting church to confess your sins are becoming a thing of the past, as mobile users are now turning to their phones to own up to their worst sins.
Virgin Mobile Bites features a service called ‘Sin to Win’, in which customers are invited to send in their sins in order to relieve themselves of a guilty secret, and to be in with a chance to win prizes for the best confessions.
The response to ‘Sin to Win’ service has been staggering; since Virgin Mobile Bites launched in August 2004, more than 10,000 people have used their mobiles to send in confessions, highlighting the desire for a high-tech solution to the guilt brought about by the deadly sins.
The sins submitted range from white lies to sexual deviancy. Virgin Mobile has identified that modern sins seem to fall into four categories: practical jokes, random acts of cruelty, revenge, breaking the law and sexual misdemeanours.
Virgin Mobile Bites
Mobile phone users confess their sins [Smart mobs]
Press Release