bizCommunity.com: Beverage packaging manufacturer Nampak Bevcan has introduced a new slimline can which hopes to put the ‘cool’ back into the can by appealing to today’s image-conscious consumers.
Managing director John Moyes says: “Changing the familiar look of the beverage can enhance the appeal of the drink it contains. We decided that with increasing competition from ‘fashionable’ containers, it was time to improve the image of the can to boost its appeal.”
Moyes notes that the slimline can has already been a resounding success in the market; with Coca-Cola one of the first beverages to get to market with the new format container, with excellent consumer acceptance.
Be cool with a slimline can [bizCommunity.com]
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