A startup out of MIT is creating a wearable specifically aimed at better monitoring and understanding women’s cardiovascular health through an article of clothing worn closest to a woman’s heart: her bra.
Bloomer Tech is developing flexible, washable circuits with sensors to be sewn into the lining of a bra. The smart bra device will monitor electrocardiogram signals from the heart (in addition to other biometrics) and send real-time data to a woman’s smartphone, as well as to her doctor. The startup aims to provide patients and doctors with more accurate data to prevent and treat cardiovascular disease.
Though preventable, heart disease is the number one cause of death in the US, and more women die from heart disease than men. (Heart disease accounts for one of every three women’s deaths in the US every year.) Despite this, women are less represented than men in cardiovascular health research, leading to an information gap.
This MIT Startup’s ‘Smart Bra’ Could Improve Women’s Heart Health [Bostinno]