Smoothie Does It

Bradford.co.uk: If you’re looking to be energised, want a boost for your love life or just a hangover cure, crushed fruit, yoghurt and milk may just hold the answer.
According to a new report by consumer analysts Mintel, smoothie sales have soared in the past five years, and Bradford’s health conscious shoppers have been reaching for the drinks in their hundreds moving the product from niche market to mainstream.
Concoctions of blueberries, raspberries, bananas, coconut, passion fruit and peach either laced or blended with honey have helped smoothie sales rise by 523 per cent to hit £134 million in that time.
Larger companies are also cashing in on the consumer trend.
Bradford-based drinks company Soya Health Foods is launching a new soya smoothie later this year.
The company which employs 15 people at its factory in Bradford Lane, Barkerend, claims the new product will help lower cholesterol.
Marketing manager Robin Gleave said: “The market for smoothies has exploded and is no longer a niche market.
“The product we are launching is a little bit different and is soya-based.
“People are buying into smoothies because they think that they are better for you than other drinks but there is no evidence to suggest that.”
Smoothie does it for new trend [Bradford.co.uk