SMS Happy Hour

Webware: How many times have you been IMing with a friend or co-worker across the country, placed a bet (“If that Sanjaya guy gets the boot tonight, you owe me a beer!”), completed said bet, but had no immediate way to fulfill it because the other person involved was miles away? Well, now there’s a brand-new solution–but just for New Yorkers, for the time being.
BuyYourFriendADrink.com was launched today and announced on the New York edition of e-mail events service Thrillist. BuyYourFriendADrink, or BYFAD, is a way to purchase libations for your friends online, which they can then redeem at participating establishments with the help of a text message. If you owe a friend a drink, or just want to be nice, head on over to the BYFAD Web site and fill out the form–you’ll need to have that friend’s cell phone number on hand. You can opt to give them a dollar amount between $5 and $250, and there’s a 99-cent processing fee. Then, your friend receives an e-mail and a text message alerting them of the yummy drinkable gift, along with a promotional code.
Happy hour by SMS, with BuyYourFriendADrink [Webware]