Soapshow

Trendwatching: Prefer soap shows over reality TV? Then check out this case of GRAVANITY par excellence from The Netherlands: Soapshow, a multimedia concoction that enables any needy individual to create his or her own soap series, for all the world to see. Users create their own soap by posting texts, voice, pictures, and video of their daily lives onto their own dedicated soap page, with ‘fans’ signing up to receive updates via email and cell phone (soap stars are encouraged to actively manage and involve their fan club).
Fans and visitors can then vote for their favorite show, increasing a soap star’s celebrity status and popularity ranking. The amount of content uploaded on a regular basis also helps to up one’s ranking. Soap stars with high rankings are eligible to win prizes such as a feature in a ‘real’ celebrity magazine (courtesy of publisher Sanoma, who initiated the concept), lend their face to product labels, have their own branded VIP booths at glam parties, and so on. Participation is free, though users can purchase credits to buy promotional tools which may increase traffic to their show. And, in a B-on-GO twist (see above), soap stars can now promote themselves on Soapshow TV as well, in short video clips airing on Soapshow’s streaming media page. Let a billion GRAVANITY shows grow 😉
GRAVANITY [Trendwatching]