Image source: Pexels.com
Hardly anything has made such an impact as social media did in the last ten years or so. And while regular people are using it for simple matters, businesses tend to do things a bit differently. In fact, quite a few brands rely on social media more than anything else when it comes to marketing. It is no secret that not everyone manages to succeed. Therefore, there is a question on how much you should invest, and if it is worth investing in the first place. The amount of effort depends on what your audience is like. But if there is one thing to note about social media, it would have to be the fact that you need to be up-to-date with as much as you can. Thus, the statistics provided below should come in handy.
Daily Activities
There are more than 3 billion people in the world who are using at least one social media network. As you can probably expect, the number grows every day. According to various sources, statistically speaking, there are 11 people every second who register an account. At least 90 percent of businesses with social media presence has noticed that their work on the likes of Facebook increased their exposure.
Facebook Rules
Image source: Unsplash.com
It should not surprise anyone that Facebook is the most popular platform in the world. Sure, there are some countries that have banned the website, but it continues to be the ruler of the social media world. More than 2,3 billion users are engaging in activities at least once a month. More than two-thirds of US adults are on Facebook.
With this in mind, it should be clear that you can take full advantage as a business person and invest resources into Facebook marketing campaigns. If you have no idea where to start, consider hiring some outside help as there are plenty of freelancers out there who would be more than happy to work for you.
The Generation Numbers
Another not surprising statistic is that roughly 90 percent of millennials are on social media. Meanwhile, generation X has about 77 percent and the baby boomers are at about 48 percent.
While millennials have the highest percentage, they can still be considered young and not the audience for some businesses. Generation X is the one where putting focus would be the most prudent because they have more money which is often spent on frivolous things, and are more susceptible to advertisements.
Daily Usage
Checking social media at least once a day is a normal practice. However, according to Globalwebindex, users spent almost two-and-a-half hours browsing social media every day. If this is not a sign of addiction, it would be difficult to say what is. And keep in mind that this is just average. There are plenty of individuals who spend even more time on social media.
Marketing
Image source: Pexels.com
The majority of internet entrepreneurs will tell you that social media is a crucial part of their work. Every big brand spends huge resources to make sure that they remain relevant on social media. And do not forget dedicated people who work in customer support, replying and answering various questions.
Instagram Stories
It would be worth mentioning Instagram stories as a big deal on the internet. These days, there are about 500 million Instagram stories every day. The number is staggering, but it does open up a new opportunity for those who have money in mind.
The Rise of Influencers
A person who has the ability to create something from nothing and build an audience of active followers will have a great time on social media. These days, influencers are one of the biggest players in the world of internet marketing. Even the biggest brands are looking for someone who can promote their products or services. After all, almost half of consumers rely on the opinion of influencers when it comes to purchasing something or switching brands.
Mobile Users
Image source: Pexels.com
A laptop or a PC is no longer the go-to device when browsing the internet, or in this case, social media. As time goes, more and more people are using tablets and smartphones to get on social networks. As a marketer, you need to make sure that your content is mobile friendly. Otherwise, you will suffer greatly, and lose a lot of potential customers.
To make a conclusion, if you are serious about getting more out of your social media channels, the statistics above should be a decent source of information. And if you are interested to look for more stuff similar to this article, consider checking out social media marketing statistics infographic at oberlo.com/blog/social-media-marketing-statistics.