Social Networking in the Sky

BusinessWeek: Airline flights are one of the few situations where you find yourself wedged against a total stranger for hours at a time. It might as well be someone you like. With that in mind, a new Web site, AirTroductions.com, aims to match like-minded fliers for business networking, book discussions, romance — whatever it is you want from a seatmate.
To get started, you’ll need to fill out a short form that includes your bio as well as preferences on topics such as hotels (Holiday Inn or Four Seasons?) and clothes (Prada or Levi’s?). Once you have a ticket, enter your flight data to see who is signed up on the site for the same flight. You’ll pay $5 if you contact anyone. Then you’ll need to ask the airline to put you in adjoining seats.
Matchmaker, Matchmaker, Find Me A Seat [BusinessWeek]