Danish high-end audio gear firm Bang&Olufsen and Swiss sports footwear brand On Running have teamed up for a limited edition pair of B&O’s E8 Sport true wireless earphones to help you power through your workout with music.
“We are excited to join forces with On Running to create the ultimate experience for runners,” said B&O’s Christoffer Poulsen. “Beoplay E8 Sport are Bang&Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best.”
The B&O/On partnership has also created an immersive guided audio experience to help prepare veteran or first-time runners for a marathon, with sounds and sensations that “will not only serve as a powerful marathon preparation tool, but as motivation and encouragement for you to crush it out there.”
The On Edition E8 Sport true wireless earphones are on sale now for US$350, which is a pricey proposition in today’s market – more than twice the cost of LG’s new self-cleaning models, for example, and a hundred bucks more expensive than the McLaren Edition sport earphones from Klipsch.
B&O and On Running partner up for special edition wireless earphones [New Atlas]