L.A. based architectural design company, OPeX studios, initiated a public project titled “Square Inches of Love” with the goal of demonstrating the power of collective effort and creativity and the ability of virtual efforts to render great outcomes towards a socially sustainable future. It has been designed as a unique type of open-participation exhibition that begins online and gets transformed into the real world as a touring installation.
Each participant purchases space on a one million square inch exhibition base to use as their canvas for sharing brand logos, art, design, photography, ads, messages, etc. The cost is $1 per square inch of exhibition real estate and there is no minimum; therefore, individuals, companies, and organizations can have very minimal cost of entry. During this online portion, fifty percent of all proceeds collected will be donated to St. Jude. Another part of the value in participation is promotion. New submissions are displayed in a “Sidebar Slideshow” for a month and linked to participant websites. Submissions are also permanently on the “List of Love” page linked to their website. And there is an explorable Progress Grid showing each submissions future placement on the real world exhibition.
With the other 50%, OPeX studios and partnering companies will undertake the transformation of collected submissions into a custom-printed fabric base, the fabrication of 3D structures that mount over the base to provide interactive exploration routes for the exhibit, and the touring of the installation through an estimated 30 locations across the United States. The free-of-charge touring exhibition will display the results of the collective effort and provide guides for fun educational ways to explore the exhibit.
Tipped by Mark Reeves! Thanks!