Iconoculture: Far-fetched flying fantasies will soon become boutique thrill realities thanks to JetLev, a personal jet pack company whose motto says it all: “Stop dreaming! Start flying!”
Soaring-obsessed consumers with serious scratch can get their hands on a JetLev starting in September 2009 for approximately $129,000. No one ever said flying was cheap.
It’s hard to conceive of a more frivolous purchase than a personal jet pack. Still, the prospect of being the only house on the block with a truly personal jet is thrilling.
Products conceptualized during flush times — JetLev development started in 2000 —sometimes hit the market facing a far grimmer economic picture. Products with long development cycles can’t rely on stable market conditions throughout their journey.
JetLev gives you wings to fly (really) [Iconoculture]
Stop dreaming! Start flying!
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