When scanning a menu, many of us are just justifying the profiteroles rather than actually choosing a dessert. Pizza Hut wants to skip your super-ego middleman and just let your id order that triple-cheese bacon pepperoni directly. It’s “Subconscious Menu” uses Tobii’s eye-tracking tech to figure out which of 20 different ingredients you’re looking at on a screen (see the video below). It then takes all of three seconds to identify the pizza of your dreams based on which you looked at the longest. Pizza Hut says its Subconscious Menu is still in trials, but after testing to a 98 percent success rate, may one day appear in restaurants.
Pizza Hut’s eye-tracking menu knows what toppings you want before you do [Engadget]
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