An innovative form of advertising is slowly but surely making its way into our lives, or rather, our subways. In Boston, USA, subway riders will get to see an ad for a cruise line which slowly takes shape outside the windows of the city’s trains while travelling toward downtown Boston.
This ad unit works like a frame-by-frame animation. In the case of the subway ad in Boston, 400 still images are placed on a 1,000-foot stretch of tunnel wall. The animation is timed such that passengers see 24 images per second with lights flashing on and off a passing train. The images are transformed into a mini-movie featuring several cruise-goers having fun aboard the cruise-line’s ship.
This ad technology isn’t really new too. It has made its debut three years ago in such cities as Atlanta, Budapest, and Kuala Lumpur, Malaysia. Advertisers and train operators benefit from these subway ads. As a new form of advertising which most people haven’t seen anything like it before, it is certain to generate buzz. Moreover, it faces no competiting ads being shown simultaneously to riders along the subway tunnels. For train operators, it represents a new source of revenue.
Read:
Next stop, ad buzz [Boston.com]
Cruise Line Launches ‘Underground Movie’ in Boston [Adrants]
Subway Advertising
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There’s a discussion here about the effectiveness of subway advertisements. Check it out! 🙂
http://www.aardvarkbusiness.net/chat/viewtopic.php?t=2286
Yes, great idea. Were working on using actual motion Plasma Screens which produce similar content media for people moving systems in air ports etc.
Were also on cutting edge with new true direct dye sub systems and our VuTek 5330’s will print these images. There is really nothing we can’t print on from carpet, to wall paper to building wraps to massive back drops….
Great idea !
Mark
signswest. com