Sunglasses with a Digital Music Player

BusinessWeek: Often technology companies think just because a product is technically feasible that it will be commercially desirable. So they mix two products — a watch and an Internet news feed, for example — and come up with a technological jackalope, a hybrid product that does neither of its functions particularly well.
So when I first heard of the Oakley Thump — sunglasses with a digital music player built into the frame — I was ready to dismiss it as the bizarre love child of street-cool designers and tech-savvy gearheads. But then I used them.
As wacky as the Thump might sound, it’s really good at what it does. It’s nowhere near as heavy as you might imagine, weighing in at just 1.8 ounces. And performance-sunglass maker Oakley (OO ) hasn’t spared any of the industrial chic for which it’s known, coming up with a pair of high-end specs that wrap around your face and come in five color options. But what’s most striking about the Thump is its easy-to-load and easy-to-use music players.
Cool Look, Hot Sounds [BusinessWeek]