Opaque search, blind bookings – models which have found their way in to the travel lexicon in recent years. GetGoing, a San Francisco-based startup, aims to capitalise on such trends with its own take:
The service asks consumers to pick two flights to two different destinations that they might be interested in (eg. someone who wants to go to Europe from New York, selecting London and Paris as two alternatives). Users see and control the details of the flight, including arrival and departure times, flight duration, and the number of stops.
As soon as the customer identifies the two flight itineraries and commits to purchase, GetGoing books the ticket and reveals the selected destination.
GetGoing introduces the surprise element to air ticket bookings [Tnooz]