Sustainable Change

CNET: A new shopping Web site due to launch Aug. 22 will let people buy products online from companies that share their customers’ social values.
Alonovo.com lets people define the social and environmental values they feel are important and see how different merchants perform in those areas using data from KLD Research and Analytics. The areas include labor relations, animal rights, fair trade, charitable giving, clean-energy use and recycling, among others.
The sales are made through Amazon.com and buyers have access to merchants affiliated with that site.
Alonovo.com–the word alonovo is Latin for “sustainable change”–earns a commission of 5 percent to 7.5 percent for every transaction and will donate 20 percent of that commission to a nonprofit organization of the buyer’s choice. The list includes American Red Cross, The Sierra Club, UNICEF and Global Exchange.
Socially responsible online shopping [CNET]