Trendwatching.com: Codes for consumers, not producers, is one thing, but in an open source, CUSTOMER MADE world, what about codes by consumers? Check out Singapore based Tagit, who have developed a universal decoding engine which runs on an open platform, meaning that all types of digitized codes, from the QR Code and the humble 2D DataMatrix to Tagit’s own proprietary Tagit.Code can be decoded. But that’s not all: the DIY side of the business is Tagit’s KoolTag: “You can create a KoolTag for any message you want to communicate to your friends. If you want your girlfriend to see a special secret image, or if you want to share a private video clip with your friends, all you need to do is to create a KoolTag on this site, print it out, email it or just stick it on a t-shirt to attract attention. All that’s needed is a cameraphone to capture the KoolTag which lets you see the private content. KoolTag is free!”
INFOLUST [Trendwatching.com]
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