Springwise: Evenings spent at a busy party or bar can often cause drinkers to lose track of their beverages. Wine drinkers already have wine charms to identify their glasses, and now — thanks to BeerTag — there’s an equivalent for beer drinkers too.
The company claims that 32 percent of US beer drinkers resort to ripping the label of their beer bottle in order to mark it as their own in a social setting; 46 percent, meanwhile, choose a particular spot to set it down in so as to keep closer track of it. Chicago-based BeerTag, however, hopes to end all that with a distinctive — and even advertising-ready — sleeve that fits over the neck of a beer bottle to identify whose it is.
Brandable sleeves help consumers mark their bottle of beer [Springwise]
Good idea