CNET: Last year, we told you about billboards in development that could tell male faces from female faces and display ads accordingly. Well, such a system is now up and scanning visages in subway stations around Tokyo. A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style […]
Gender-Aware Billboards
Free and Easy WeTransfer
Springwise: Anyone who spends a lot of time online will have used a file sharing service to send large files to friends or colleagues, or maybe even to download a music track or two. While functional (and free), those services aren’t harbingers of style or user-friendliness, bombarding users with off-target banners and frequent prompts to upgrade to premium services. Which […]
Kleenex’s Feel Me
TheDieline: Kleenex recently took a very bold move, replacing their logo with the words ‘Feel me’. The UK firm Anthem was approached to create packaging that conveyed the softness of their tissues as well as generated new excitement and interest. Their solution was to flood the box with a luxurious texture- which is not only aesthetically pleasing, but drives home […]
Catch a Sundae from McDonalds
TrendHunter: Do you have what it takes to hunt down treats from the McDonald’s menu? Advertising agency DDB Stockholm has created this interactive McDonald’s billboard game where you hunt for treats. The billboard game has the viewer attempting to capture an image of McDonald’s menu items with their camera phones. If the viewer manages to successfully take a picture of […]
Product Placements in Telenovels
MediaBuyerPlannet: Telemundo is increasingly incorporating products into the plot line of its telenovelas, and its newest deals are being made with manufacturers to develop brand new products for viewers to buy – products which didn’t exist before integration with the show. The first products will be jewelry from the Richline Group. The jewelry will be worn by characters in at […]
Auto Ads from PlaceLocal
PlaceLocal automatically creates unique display ads for local advertisers. Type in any local business and PlaceLocal gets to work, searching the web for relevant information, reviews, and photos to use in the ad. Within seconds, your ad is designed, ready to be tweaked or ordered. Just type in any local business to create an ad — how much simpler does […]
Adverts on Food Containers?
This is interesting: At least one Chinese restaurant in Manhattan is sending out delivery orders in cartons adorned not with the traditional “Thank You, Enjoy,” but with something a bit more jarring: an advertisement for Cingular Wireless, a purveyor of cellular phone service. From a distance, the boxes are indistinguishable from millions of similar Chinese food containers, but closer inspection […]
Nike’s ‘Art of Speed’ Blog Experiment
Nike’s new ‘Art of Speed’ blog on Gawker.com is an experiment which you will want to watch closely if you’re an advertiser or marketer. For ‘Art of Speed’, Nike commissioned 15 talented young filmmakers around the world to interpret the idea of speed. Over the course of 20 days, the weblog will showcase these innovative directors, their short films, and […]