CNET: Last year, we told you about billboards in development that could tell male faces from female faces and display ads accordingly. Well, such a system is now up and scanning visages in subway stations around Tokyo. A consortium of 11 railway companies has launched a one-year pilot project to test the signs, setting up 27 of the “Minority Report”-style […]
Gender-Aware Billboards
Catch a Sundae from McDonalds
TrendHunter: Do you have what it takes to hunt down treats from the McDonald’s menu? Advertising agency DDB Stockholm has created this interactive McDonald’s billboard game where you hunt for treats. The billboard game has the viewer attempting to capture an image of McDonald’s menu items with their camera phones. If the viewer manages to successfully take a picture of […]
Auto Ads from PlaceLocal
PlaceLocal automatically creates unique display ads for local advertisers. Type in any local business and PlaceLocal gets to work, searching the web for relevant information, reviews, and photos to use in the ad. Within seconds, your ad is designed, ready to be tweaked or ordered. Just type in any local business to create an ad — how much simpler does […]
Nike’s ‘Art of Speed’ Blog Experiment
Nike’s new ‘Art of Speed’ blog on Gawker.com is an experiment which you will want to watch closely if you’re an advertiser or marketer. For ‘Art of Speed’, Nike commissioned 15 talented young filmmakers around the world to interpret the idea of speed. Over the course of 20 days, the weblog will showcase these innovative directors, their short films, and […]