The idea of take-out has taken off. The emergent trend of buying online, picking-up in-store (‘bopi’ for these purposes) was listed as eMarketer’s #7 Key Online Predictions for 2008 and NearbyNow’s #4. While seemingly inherent that companies would diversify their distribution efforts, many are still 1-pronged. Yet with benefits like bigger shopping carts (27% of bopi customers make additional purchases […]