It’s not uncommon for would-be customers to take a car for a test-drive or try out a new TV set before buying. So Maytag decided to extend that test-drive concept to the electrical appliances it sells, such as dryers, dishwashers, refrigerators and cooktops. In Maytag’s try-before-you-buy stores, consumers looking for a clothes washer can be seen doing a load of laundry to see if an appliance lives up to its advertising claims. Similar, you might see a shopper considering a new oven tries one out by baking a batch of cookies right in the store. And, shoppers are pleasantly surprised by this try-before-you-buy idea!
Influx Insights reports:
The atmosphere is welcoming and home-like, even down to the playroom where you can drop off the kids while you shop. The success of these test stores is measurable in the almost 70% close rate, meaning 70% of customers that walk in the door actually purchase. But the concept store also creates rich experiences of the maytag brands, helping facilitate a worthwhile, tellable story for customers to bring back to their circles of friends in a category where word of mouth and friends’ advice is the consumer’s primary method of research.
Imagine you extending this try-before-you-buy concept to the products your business sells; you may just do a roaring trade in your business!
Read:
Try it before you buy it [HeraldNet]
Sony’s answer to the Apple Store [PaloAltoOnline.com]
Not Satisfied? Full Refund Available