The world of business is characterized by intense competition and a fast pace. Companies that fail to keep up can find themselves in deep financial trouble. One of the best ways to increase profits and guarantee sustainable growth is to renew your business’ focus on customer service.
Communicate With Your Customers
This may seem obvious, but many businesses fail to adequately communicate with their clients, and risk losing a great deal of custom. Weekly email communications or written letters are a great way to make sure your clients are aware of deals and offers. Your business website should provide a couple of different options for customers who want to get in touch and discuss purchases or ask what the best product solution is for their individual needs. It’s a good idea to have staff who are specifically trained to field customer enquiries, so that clients receive a high standard of service. A professional telephone answering service, provided by firms like Lanonyx, can really help as there will always be someone available to deal with customer queries, complains and suggestions for improvement. Social media sites such as Facebook and Twitter are great for allowing businesses to communicate with their customer base in real time.
Know Your Market
The internet now allows potential customers to compare prices from businesses across the board. Clients will know exactly what your competitors are offering, and your business can easily access this information too. Familiarize yourself with what similar firms are doing for their customers, and go one better. With so much choice available on the market, your company needs to offer something really special if it hopes to attract more business.
Personalize
Customers aren’t particularly interested in buying from faceless corporations who are solely interested in making a profit. Think about who your business is serving, and put the customer at the centre. If your business sends out periodical communications, use first names so that you are speaking directly to the client. You should also tailor sales pitches if possible, so that they are appropriate for each customer.
Reward Loyalty
Every time you receive a new customer, ask them how they found out about your business and who recommended you to them. Loyalty should always be rewarded, as repeat business is what keeps companies alive and competitive. Consider offering discounts and freebies to those who pass on your business name and continue to buy from your company. If you reward the loyalty of customers, they won’t consider shopping anywhere else.