The UK business market is extremely prosperous at present, buoyed by a Conservative election victory and the robust growth of small enterprises. This returned to pre-recession levels recently, as Great Britain finally began to cement its position as one of Europe’s leading economies.
While businesses may be operating in a thriving marketplace at present, this means little unless they are able to capitalise on growth effectively. More specifically, entrepreneurs must look to drive their venture forward and expand their operation while the economy is booming.
Increasing sales conversion rates is an excellent way to achieve this, so here are three ways in which you can create more efficient and profitable website landing pages: –
Offer Tangible Value to Customers
This is the single most important facet of any brand proposition, especially in an age where consumers are more knowledgeable and self-aware than ever before. Unless you are able to deliver tangible value to customers (whether this is through the course of regular pricing or promotional offers), you are unlikely to convert unique page visits into actual sales. The online gaming market provides a relevant case in point, as companies such as landmarkbingo.co.uk have learned to develop aggressive and generous bonus packages that translate into free gameplay.
Create a Compelling Call to Action
There is a depth of psychology that underpins the typical call to action (CTA), and an informed execution can boost sales conversions immeasurably. Take a look at Ikea for an example,the detail is concise and the site avoids sales-oriented language, it uses simplistic copy that clearly defines their proposition and the benefits that it offers to customers. You should also ensure that your CTA is strategically placed on its designated landing page, while using a large, actionable icon that makes it easy for consumers to complete a desired action.
Understand the Psychology of Colour
With the content and visual presentation of your web page complete, the next step is to influence sales conversion rates by applying the psychology of colour. There was an excellent article published on this topic by Boot Camp Media recently, and this discussed the fundamental human interpretations of colour and how they influence our decisions as consumers. Depending on the price emotion or action that you would like to trigger, you will need to select a two or three-strong colour palette that engages viewers in the desired manner.