Online video is the fastest-growing medium in history, with 72% of U.S. Web users watching clips online. This fact was a guiding force in the creation of a new online video review shopping site, TheNextBigZing.com, offering consumers a visual and audio experience as they watch reviews of the most innovative products on the market. Since the majority of consumers prefer peer-reviewed products, according to a study by Marketing Sherpa, each “Next Big Zing” product is sought out, tested and recommended by “real” people that have used and advocate the product.
From fashion, home, health and art, to green, children and pet products, The Next Big Zing’s user friendly website allows consumers to discover new items by category and view a 2-3 minute video review of each product. The process is simple. If a consumer likes what they see they can just click on a link and make a purchase – it’s that easy.