The Seattle Times: Designer jeans costing $150 can hardly be called expensive now that Calvin Stewart has entered the fray.
The New York-based designer ratcheted up the stakes with the introduction of A.P.O. Jeans, offering fully customized denim embellished with diamond, gold and platinum details — starting at $1,000 a pair.
“We wanted to be the Mercedes-Benz, the Maybach of the denim industry,” Stewart told The Associated Press. (DaimlerChrysler’s ultra high-end Maybach can cost upward of $300,000.)
A.P.O. jeans are constructed from denim woven in India that costs $40 a yard, compared with the $2- to $3-per-yard cost of materials for most designer denim. Buttons and rivets are made with precious metals or, if a customer is willing to shell out $4,000 or more, up to a dozen white diamonds on the main button.
Stewart, 42, says he’ll make jeans to match a customer’s measurements or copy the fit of a favorite — but perhaps worn-out — pair.
Not surprisingly, the jeans come with a certificate of authenticity, an appraisal and a “born-on” date. And to guard against counterfeiting, Stewart employs a secret, continuous-stitching method.
These jeans require deep pockets [The Seattle Times]
These Jeans Cost $1,000 A Pair
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I Think These Jeans Are A Fantastic Idea. Even If They Are A Bit Pricy They Are Worth Every Penny. I Only Wish I Could Get More Information On How They Are Made Ect.
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