Rebranding your business gives you a great opportunity to start over and incorporate new ideas that missed out on before. It is also an excellent opportunity to build a loyal customer following. However, rebranding a business is not a walk in the park. You need to have a reliable strategy that will effectively transform your business into the new franchise you want it to be. When rebranding your business, there are several essential things that you should remember. Discussed below are some of them.
Vision, Mission, and Values
These are some of the major things you should work on when rebranding your business. These three aspects play an important role in how your business operates. If you want to rebrand, then you should start by updating these three aspects.
Vision
This is a vital aspect for any business entity. A company’s vision serves as its direction, guiding it in every action it takes. Therefore, it is essential that you comprehensively understand your business vision before proceeding with the rebranding. If the current business vision aligns with what you are rebranding to, you can retain it. However, if it doesn’t, you should come up with a new one that will steer your business to the desired heights. If you decide to change it, know that it will affect everything about your business, from your hiring process to your website design.
Mission
The vision is “what”, and the mission is “how.” You might decide to retain the vision, but how you are going to achieve that vision can change. The mission is like your business’s roadmap. If you decide to change the mission, you should change other aspects that contribute to its implementation. When rebranding, changing your mission is crucial. Come up with a new vision that will contribute to your business success.
Values
If your mission is the “how”, then your values act the “why.” Values explain why your brand is working towards achieving its vision. However, as time progresses and brands expand, some of their initial values can become irrelevant and unsustainable. If you can no longer support the initial values, you need to change them as part of the rebranding. Come up with new values that will reflect what your business reflects today.
Renaming the Company
This is a very big undertaking when rebranding a business. It is also a risky undertaking that can cost you organic search traffic and brand recognition in one go. Therefore, if you are planning to change your company name, ensure that you have appropriate recovery plans that will help put your business back on track within a short time. If you feel that your current company name still fits your new mission and vision, you should keep it. However, if the current name is a mismatch for your new identity, go back to the drawing board and come up with a suitable name. Make sure the new name is marketable and fully reflects your new brand.
Rebuild the Brand Identity
You should consider rebranding basic tangible elements you use to communicate your business. Before doing that, you must carefully analyze their strengths and weaknesses. You might consider changing your business’s image by redesigning your logo, creating new brand guidelines, or even using new colors. The visuals of your new brand are going to stand out, so make sure each of them conveys the correct message to your new or adjusted target audience. Here are some of the things you remember when rebranding your business identity.
Business Logo
You might have loved your business logo when starting, but with time, your brand grew and you now need a new logo that fits its statue. Therefore, when rebranding, you should consider changing your logo. When doing it, remember incorporating the ideas you missed out on earlier. A company logo says a lot about a company. Consumers related to a company through its logo and theme. Make sure you tick all the boxes when designing your new logo.
Office Equipment
You should also consider your office equipment when rebranding your business. You can start by redesigning your office layout to fit your new identity. Furthermore, get custom pens and pencils that convey a message about the brand. They can have your new logo or color scheme to let consumers know of the changes. This will not only help market your business but also create necessary awareness.
You can also consider replacing your office decor. Replace your wall paintings with new designs that match the new identity.
Finally
Rebranding your business is not a walk in the park. However, it is a worthy undertaking that has the potential to change your business for the better. When rebranding, remember crucial aspects like your vision, mission, and values. You should also remember your company logo and office equipment. Make sure they all match your new business identity.