This startup uses shoplifters to get their message through
By connecting digital billboards to store alarm systems, shoplifters got unexpected real life push notifications, reminding them not to forget to pay. Klarna, the Swedish payment provider behind the initiative found an unorthodox way to help people who often miss their payments.
Since the launch of the new Klarna app the amount of late payments have dropped drastically. 68% less invoice reminders are sent to people using the app, than to non-users. To highlight this to everyday shoppers, Klarna equipped digital billboards around Stockholm with confetti, flashing sirens and audio. So when someone forgot (or “forgot”) to pay, they got a sensational surprise – with the message “never miss a payment with Klarna’s app”.
– Our mission is to create a cultural impact and show the world that there is no other payment provider quite like Klarna. To highlight some of the benefits of our new app, we chose to make a humorous and fun payment reminder as a smoooth real time push notification – so no one would forget to pay again, says Christian Cabau, Marketing Director, Klarna Sweden.