Toast Your Design

Iconoculture: Playful parents and kids will eat up products that introduce whimsy into mealtimes.
Now burnt toast delivers messages that aren’t just smoke signals. The Pop Art Toaster brands toast with whimsical designs like a coffee cup or a smiling sun. Those are the brands that come with the $28 “Modern plastic” model. A $35 version comes with 6 designs: a double heart, “LUV U,” a smiley face, a birthday cake, snowflake, and ice skate. There’s also a “Retro” chrome version ($40) with the sun and the cup.
OK, so maybe Toasty, the Internet-enabled toaster concept we reported on at the end of 2002, flamed out – that’s the risk of trying to make burned bread a content distribution channel. Don’t let that distract you. Ultimately, whether it’s cute slipcovers for milk cartons, or cartoon-y kitchen appliances, playful parents and kids will eat up products that introduce whimsy into mealtimes.
Toast Your Design [Iconoculture]