TRIKADEMIK DOCUMENTARY
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Springwise: As part of its effort to promote advertising platforms that provide a service to needy communities, Instinct in February launched its pilot TriKademiK effort in Ghana with the sponsorship of mobile telecom operator Zain Ghana. The TriKademiK is essentially a tricycle that is rented out as a mobile billboard while rendering free school transport service for up to six children at a time. Beginning with two villages in Ghana’s Hohoe region, the effort has enabled 40 children to go to and from school daily, and has provided employment for 10 local residents as drivers. When not in use for school purposes, the tricycle can be converted for use transporting cargo. The TriKademiK vehicles are easy to set up and last for three years; driver training was provided by Instinct, as is maintenance.
In Ghana, mobile billboard doubles as free school bus [Springwise]