TV + Shirt = Adver-Wear

In the first issue of our CoolBusinessIdeas Newsletter, we reported on Adwalker, an innovative advertising unit that shows ads on an LCD screen mounted on a wearable jacket. Now, that clever adverts-on-shirts concept has come to the US.
San Francisco-based Brand Marketers has launched Adver-Wear, an ad medium that is made up of an 11-inch flat screen mounted at chest level and four hidden speakers which deliver sound. An Adver-Wear TV-shirt weighs about 6.5 pounds and costs around $1,000 to make. Brand Marketers is sending models out in public with these Adver-Wear T-shirts, and their first assignment is to promote the Fox movie “I, Robot.” at theaters and malls.
Apparently, younger generations are so used to moving images on TV that if an advert isn’t a moving image, it doesn’t leave an impression on them, said Adam Hollander creator of the Adver-Wear shirts. This concept seems to be effective because it doesn’t pretend to be something other than advertising. You can expect shirts that deliver marketing messages to become common in the future because of rapid advancements in television and miniaturization technology. Who knows, maybe one day the whole shirt will be a screen!
Read:
Have You Seen What’s On TV-shirt Today? [Los Angeles Time]
Hubcap Ads Put New Spin On Marketing [Yahoo! News]
Look At Those Walking Ads!