Unlock Opportunities With Email Marketing

Think email marketing is outdated? Think Again. There are about 3.7 billion registered email users today. This figure is likely to rise to around 4.3 billion in the near future (2022). With so many users checking their emails, what more is a better way to send targeted messages to them? This makes email marketing a viable strategy to advertise for your company especially when the return is 3800%. For every dollar invested, the return is $38. It is likely that email marketing would become even more effective when technology continues to improve and more people have access to emails.

Why Email Marketing?

1. People Prefer Email: 72% of the people in the USA prefer to receive marketing news from emails (Marketing Sherpa) compared to 17% who wishes to receive it through social media platforms. This is maybe because usually emails are more detailed in nature and trustworthy. Companies are deemed more reliable when they stick with this method. Emails also allow you to attach more information too. Most professionals would thus like to receive information through emails. 

2. Your Customers Check Their Email Everyday: Is there someone who really do not check their email everyday? Be it for personal or work uses, you are likely to be checking your emails on a daily basis if not hourly basis. Specifically, about 68.9% of the recipients open their mailboxes at least twice a week. This is perhaps the most important benefit as it ensure that you have endless opportunities for you to get your message across to your customers. 

3. Increase Brand Awareness: By sending email to potential new customers, you have done yourself a very important favour, which is letting them know the existence of your brand. The higher the frequency of your communication with your customers, it is likely that they would think of your business when they are searching for certain products or services. Such reach out would not have been possible if you did not constantly engage them through your emails. 

4. Building Credibility: One thing that consumers look for in companies is the trustworthiness, how much they trust you would impact how much they want to do business with you. Businesses will be able to build this trust by delivering useful content that consumers want. With the provision of such high-quality content, consumers are likely to be thought of as a leader in their respective field and one they will look for. A monthly email newsletter could also be part of this strategy to help deliver more helpful content.

After hearing all the amazing benefits of email marketing, you must be thinking of a So what is GMass? GMass is a trustworthy mass email service extension that helps you to personalise emails to send to hundreds or thousands of people in just a single click. Moreover, it allows you to schedule emails, send emails to a list of email ids & mail merge with Gmail. Allow me to share with you some of the benefits of using GMass below.

Benefits 

1.No Need For Third Party Software: Everything is done within your gmail account, there is absolutely no need for you to log on to another website. No time would be wasted on the need to log in to some other website. It is simply more convenient with GMass.

2. Preview Before Sending: Grammatical errors, spelling mistakes and wrong choices of words often diminish the effectiveness of the message much less credibility. With the preview function, you are able to do many rounds of editing before you feel that it is good enough to be sent out. GMass allows you to send out your draft if you are comfortable with how it looks or you can simply edit it to make it suit you perfectly. 

3. Saving Time & Effort: There is really no need to worry on how you would be pulling out every single detail from a whole list of data for about a few hundred people or so. Now GMass allows you to integrate google spreadsheet and it will help to pull all the email addresses and other relevant information such as their first names. There is no need to input anything manually. Imagine all the time and effort saved from doing all these is possibly enough to allow you time for a cuppa. 

4. Track Your Email: GMass allows you to receive your report in your email. The report will summarise the data such as how many emails were sent out and how many people actually received it and bothered to click on it. It will also show how many percent of them actually read the email & click on the links provided inside. Additionally, data such as the number of people who unsubscribe from the mail and rejected them as spam will also be shown. These data are invaluable and will help to provide more insight into how effective your campaign has been. This will allow you to tweak your campaign accordingly to get the most effective results.

5. Automate Follow Up Emails: Are you worried that customers might missed out on your email when they don’t reply? There is no need to worry now when GMass can help you to send out follow-up emails until your customer replies. You would be able to schedule them days ahead before you plan to send them. You will also be receiving comprehensive reports for every of the follow-up email. Moreover, with automated follow-up email replies to customers, it can feel make them feel like they are being heard by 24/7. This would help to build better rapport and trust with the customers. 

6. Personalise Every Message: People feel more valued when they are addressed by their first names instead of a general term of endearment like “Dear Sir/Madam” You may ask isn’t it hard to manually type out every recipient’s name? Thankfully,

GMass can help you with mail-merging style personalisation. With automatic first name detection for your mails, personalising your targeted mails to individuals has never gotten easier.

Still hesitant about the effectiveness of a mass email service extension? Do not worry as you can try out the product at really low prices. Get started with GMass today at really affordable rates starting from as low as $6.95 per month so what are you waiting for? Like this post if you have found the above information to be interesting and also feel free to comment your thoughts on email marketing.