Virtual reality is set to revolutionise the way in which we carry out many tasks in our personal and professional lives and the adaptable contrive of this exciting technology is unprecedented. There are many ways in which innovative VR devices can and will be modified to help improve and enhance the functionality, efficiency and effectiveness of many industries and the decisions being made in boardrooms across the world are centred on when, not if, to roll out the technology.
On industry that always seems to be at the forefront of implementing new consumer technologies is retail.We in the developed world can now shop online anywhere from the convenience of our own smartphones or mobile devices.We can also pay for consumer goods and services at the checkout more easily than ever before thanks to the introduction of contactless payments; the shopping experience is more effortless than it has ever beenbut businesses aren’t finished there. So how can virtual reality shake of the fad tag and become a real asset?
As experts look for different ways in which to implement virtual reality-based solutions the retail industry is already poised to introduce some elements of VR to their consumer base. Over the past few years shoppers have become accustomed to the new digital status quo but a new concept, dubbed v-commerce, is aiming to shake things up once againby creating a much more immersive experience for shoppers.
Using the newest VR devices such as the Samsung Gear VR headset or the much hyped Oculus Rift consumers will be able to take an immersive virtual tour of stores and are even afforded the ability to touch and interact with products. Imagine wanting to buy a new three-piece suite but you were not sure of your preferred size, materials or colours. Viewing something on a small two dimensional screen can only do so much. However, step in to the virtual reality-based store and suddenly you can find yourself up close and personal with a full size suite that you can touch using 360 degree video technology. It’s like the ultimate product preview for the potential customers and they don’t even have to drive to a nearby store.
VR and augmented reality are set for big things in the coming months and years. The gaming industry, as reported by a selection of brand new bingo games, have already bought the concept to life by offering virtual casino experiences and the medical, entertainment and manufacturing industries are following suit by implementing related technologies. The world as we know it could see be bought to life but in an entirely different way.
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