V-Lodge is an online business-to-business marketplace for smarter, more civilized product placement and advertising weaved into video games. The new company will facilitate direct contacts between interested parties and contribute to more informed decision makings. In-game advertising is the next frontier in entertainment marketing.
The content section on V-Lodge will feature articles on both the theory and practice of savvy advertising and product placement for video and mobile games, as well as relevant industry stories and interviews. The ultimate goal of V-Lodge is to build a marketplace for in-game ads that is friendly to three groups of stakeholders: game developers and publishers, advertisers, and entertainment consumers.
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I believe this is a great idea specially if you’re targeting the younger generation and, through mobile gamers. Now, the question is, what exactly are the costs incured by this conciderinr that there might be a need to design these games by either you or another business and all that could cost more than in theory. Next, I believe that though this is a very good idea, something needs to be worked out for the more “economical” business starters.