When shopping in a rush, having to spend time in a dressing room can feel like an unreasonable annoyance. Japanese apparel store VANQUISH has integrated teamLabHanger digital mannequins into its ikebukuro Parco shop to give customers an instant visual of how clothing looks on their bodies. Each clothes hanger is equipped with a unique ID. When a hanger is removed from a garment rack, the teamLabHanger system identifies the item and displays a video or photo of a model wearing the selected piece on a nearby monitor. When the hanger is placed back on the rack, the display switches off automatically.
AIN’T NO DUMMY [Cassandar Daily]
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