Wake-up Call Marketing Campaign

If your company wants a big customer turnout on the day of a big sale, what can you do? Well, you may want to learn from Target which is launching an interesting marketing campaign that is an intriguing combination of viral promotion and telemarketing, according to Adrants.
Target is insuring attendance to its two day sale November 26 – 27 by letting shoppers, on November 17, sign up to receive a wake up call on the day of the sale. Visitors to Target’s Wake-up Call website can view videos and choose their caller from a list including such odd characters as Darth Vader, some cheesy heartbreaker, a tween diva, a helpful construction worker, Dennis the rooster or Heidi Klum.
Read:
Target Wake-up Call
Target Promotes Two Day Sale With Wake Up Call [Adrants]