Making calls to your existing or potential clients is a strategic part of running a business. Whether you’re fulfilling callback requests, generating leads, or proving customer service, communication matters a lot in a business. Luckily, there are tools available to help you meet your communication needs and keep your customers happy and satisfied. One of these is the use of auto dialers.
An auto dialer allows you to save time by automating monotonous and repetitive tasks so your agents can focus on the calls to achieve their goals. With auto dialers, salespeople don’t need to spend any energy manually dialing numbers or choosing who to call, ensuring the time they spend on calls increases drastically while boosting their productivity level. Aside from that, auto dialers come with extra features, like detailed analytics and reports, that provide an overall benefit to your calling campaigns.
What to Know about Auto Dialers?
Basically, an auto dialer is an electronic device or software that automatically dials or answers a telephone number. It’ll connect to a live customer agent automatically or will play a recorded message that’s programmed by the users or company.
There are different kinds of auto dialers you can use for your business, each of which has various purposes. This is why it’s important to choose an auto dialer that aligns with your needs.
Some of the auto dialers you should know are as follows:
- Preview Dialer
It’s primarily used when a salesperson or an agent requires a lot of time to research contacts before making calls.
A preview dialer helps in important follow-ups or complex sales where the agents have to review the past conversation history and some notes. These dialers also require control when they make the call and over whom.
- Predictive Dialer
It dials various numbers simultaneously and is often used to make a lot of calls in a short period of time. What makes predictive dialer different is that it uses machine learning and predictive algorithms to learn from the previous calls your team has made. Because of this, it can easily adjust the dialing rate to make sure that the agents are always on call.
Predictive dialers also skip bad numbers, unanswered calls, busy signals, and fax machines. In addition to that, agents are expected to make a total of 110 calls every hour with the use of predictive dialers.
- Robo Dialer
These dialers are used for recording messages beforehand and send them to your contacts without the need to wait for a free phone line. Robo dialers help save time and are used for sending product reminders or updates. You may also set up a functionality on automated calls to connect the contacts directly to your agents or to collect some contact responses.
However, you have to know that some telecom regulations surround robo calls, depending on your business region. So, if you’re planning to get a robo dialer, see to it that you’re aware of such regulations.
- Power Dialer
It dials one number at a time from your contact list and is used when you prefer personalizing a call. A power dialer also skips busy numbers, unanswered calls, as well as ensuring that an agent is on the line once the call gets connected. It also enables users to adjust the dial rate that assigns more than 1 contact for every agent to speed up the process of calling. You also need an option to leave pre-recorded voicemails to reach answering machines.
With the use of a power dialer, agents may expect to make approximately 70 calls every hour.
How Auto Dialers Can Help Your Business?
Auto dialers are beneficial for businesses because of many reasons, like improving your digital customer service.
Whether you’re running a small business or you always aim to provide better customer service, below are some of the ways how an auto dialer may come in handy for your business:
- Make Your Agents Focus on the Calls Only
Auto dialers can intelligently differentiate between unanswered and answered calls. They also have the capability to determine unproductive numbers, like fax lines and DND (Do-Not-Disturb) ones. Thus, the agents aren’t required to spend more time checking if calls are answered by real persons.
Hosted auto dialers may even automatically update customer details and efficiently manage the contact lists. This makes it much easier for agents to focus on personalizing customer interaction and successfully close sales deals.
- Boost Call Volumes
One of the best things about auto dialers is that businesses can use them for initializing and managing numerous outbound sales calls within a short period of time by reducing the wait time between calls. This boost in call connections helps businesses generate more leads and improve sales conversion.
- Organize Client Database
With auto dialers, it’s possible to organize your client database automatically and systematically to maintain relevant records. This means that you don’t have to scribble down some notes. The record of the previous calls may be leveraged to rework the structure of your calls.
Auto dialers also separate lists of numbers, which divide them into various categories, such as do not disturb, busy, or no answer. These also help filter numbers that don’t have the potential to generate some sales.
- Allow Your Business to Personalize Customer Experience
Auto dialers, like preview dialers, enable users to access customer details instantly and automatically before initiating the next outbound calls. Such dialers even let agents skip the next numbers of the list and determine when to start the next call.
These functionalities make it simpler for agents to get the required information to improve customer engagement and personalize customer experience. These days, some businesses, like call centers, use auto dialers to close and handle complex sales deals.
- Manage Leads Efficiently
Auto dialers help agents generate more leads by dialing a huge number of phone calls simultaneously and automatically. However, the businesses can’t increase the sales conversion rate without organizing and recording lead information in an efficient manner.
These days, sophisticated auto dialers come with lead management features. They help businesses to manage, record, and organize all leads. The users may further integrate hosted auto dialers with their software to update the contact list and determine the promising customers.
- Boost the Credibility of Your Business
Some startups and small businesses these days leverage an auto dialer to improve their credibility and complete big enterprises. Auto dialers help businesses handle any outgoing calls proactively.
Businesses may further use auto dialers to manage any outbound calls by matching the prevailing business and company standards. They may further improve their credibility through monitoring and boost agent performance in a consistent manner. This enhanced credibility helps the businesses to convert your leads into your customers.
- Monitor and Run Different Marketing Campaigns
Today’s auto dialers come with some features to allow businesses simultaneously and effectively run different marketing campaigns. As a matter of fact, businesses may even have an option to scale down or scale up auto dialers in accordance with the requirements of marketing campaigns or the size of your customer base.
Managers may assess and monitor the performance of marketing campaigns by generating campaign reports based on real-time and updated data.
How to Choose the Right Auto Dialer for Your Business?
Now that you know the basics of an auto dialer and how it can help your business, it’s time to know the things to consider when choosing the best one for your business.
Below are some of the factors you should always take note of:
- Nature of Your Calls
No matter how small or big your team is, your auto dialer must be dependent on your company’s nature of calls. If your clients or potential customers are important and you don’t want to miss any calls, you must pick a power dialer so your agent will always be available on the line once the call is already connected.
If you need to make sales calls, cold calls,r telemarketing, a predictive dialer is the best since it can let you connect with your leads. If your potential clients require context-driven conversation for them to move along with your sales funnel and engage with you, a preview dialer is the best option.
- Size of Your Company
If you’re running a big business with several telemarketers or agents, a good auto dialer you should consider is a predictive dialer. It can let you reach a lot of contacts and maximize your reach.
On the other hand, if you’re managing a small or a medium-sized business with a smaller audience and limited agents, you can go with a power dialer. With this, you can be assured that follow up calls are made by agents who contacted prospects that boost customer satisfaction.
- Features
Depending on your business needs, your chosen auto dialer must be equipped with features that will meet your goals. One of the features that you should check is live call monitoring, which enables you to monitor the calls in real-time to evaluate training requirements and conversation flow. Your auto dialer should also be compatible with your CRM to keep important data updated.
Conclusion
No matter what kind of business you’re operating, auto dialers can make a huge difference in accelerating your sales and streamlining marketing campaigns. These can also improve your customer service, which is essential to provide the highest possible level of customer satisfaction. Just see to it that your chosen auto dialer matches your company’s needs and will help you reach your business goals.