Source: Clients on Demand
No matter how good your product or service is, you need to learn how to market your brand effectively; otherwise, your business will suffer the unenviable fate of fading into obscurity in a relatively quick fashion. Even if your service provides immense value to your target market, your scope of potential clients will be minimal if you lack the ability to connect with them in one way or another.
This is why businesses spend considerable amounts of their annual budget on marketing strategies in an attempt to attract new customers to their business. In fact, in the U.S. alone, over 15 billion dollars was spent on marketing in 2019, up from 12 billion in the previous year.
This massive rise in expenditure has led to an increased demand for marketing companies and coaching services that help business owners connect with customers and clients.
What is Clients on Demand?
Clients on Demand (COD) is one such company that has soared in popularity in recent years thanks to the fantastic results posted by their students and graduates of their course. Founded by CEO Russ Ruffino, COD has really made a stir amongst service industry professionals, with coaches, consultants, advisors, and many thought leaders in the space advocating for the values and lessons taught inside the program.
But what is the buzz all about? Does it deserve the hype it’s receiving, or is it just another flash in the pan marketing gimmick that fails to yield results?
Well, first of all, a general rule of thumb in these situations is to look at the accolades of a company’s owner if you want to gauge the validity and the value of their service.
Who is Russ Ruffino
Russ Ruffino is a battle-hardened business coach who has made a name for himself, helping entrepreneurs earn millions of dollars with his unique client attraction systems and marketing strategies.
His primary coaching methods involve showing his clients how to achieve results quickly, deviating from the often slow and laborious tasks associated with content marketing.
“Most client attraction strategies being taught today just plain don’t work. Blogging. Podcasting. Grinding out articles and videos. All that stuff. These are fine for building an audience, but they’re hopeless when it comes to enrolling new clients. The fact is there’s a huge difference between growing your audience and growing your income,” says Ruffino.
Clients on Demand: An all in one coaching service
Interestingly, Clients on Demand take a more holistic approach to coach their students on their journey to business success. They realize it’s not a simple one size fits all blueprint to prosperity, as each entrepreneur and business owner will face their own fair share of unique issues and obstacles. Here’s an overview of some of Clients on Demand’s core focuses on the course:
Marketing strategies
Of course, the primary thing you want from a coaching service such as COD is effective marketing strategies, and that’s precisely what Ruffino’s team delivers. They teach cutting edge marketing strategies that work, as long as you come prepared with the drive and determination to put them to good use.
Coaching
The coaching service provided by COD is arguably its unique selling point compared to its competitors. Ruffino’s team of elite business coaches help their students understand and apply the lessons taught inside the course, providing technical support for the aspects that may be more difficult to understand.
Mindset
Learning to master your mindset is, without a doubt, one of the key routes to success for most business owners. Even if your company is blessed with the very best marketing techniques in the world, if you don’t have the mindset to back them up, it’s doubtful you’ll make the most out of them.
Yes, there are plenty of external challenges to overcome, yet some of the biggest hurdles are self-imposed. The Clients on Demand coaches realize this and do a great job helping their students develop a mindset that is tuned towards growth and fostering a winning perspective.
Pricing
In one of Clients on Demand success stories, Lydia Knight shares her insights on how the program transformed her business and gave her the tools she needed to help thousands of women across the world battle eating disorders.
Before she joined the program, Knight spent most of her time chasing after clients writing blog posts, recording podcasts, and shooting videos. She priced her coaching service incredibly low and even offered free sessions, drastically cluttering up her schedule with unproductive time.
“I felt like I had to give away everything, create hours of free content, and never charge much for my session packages because no one else was charging more,” says Knight. “I knew that if I had a good month, coaching would take up all my time. And there were more people to help. But then finding those people were hit and miss. Would someone watch 20 hours of free content, come on their own to my website, and get a coaching package with me?”
With guidance from Ruffino and the Clients on Demand coaches, Lydia learned the counterintuitive benefits of charging a premium price for her service. Amazingly, she raised her prices, packaged her service, secured more clients than ever before, and was able to help thousands of women she would normally have failed to connect with.
“When I found COD, it blew my mind. Wait, you CAN actually charge a premium price, find all the right clients, and actually FIX someone’s problem like you have wanted to? Our business grew by 1,700% in a few months (yes,…THOUSAND percent). And we went from hoping for the right people to find us to a calendar booked out over a month and a waiting list of over 100 people at a time,” explains Knight.
Summary
There are tons of coaching firms out there promising to deliver impressive results if you just follow their “secret marketing methods,” however, more often than not, they fail to hit the mark. While Clients on Demand have a long list of successful graduates from their program (check out Clients on Demand reviews), it’s important to stress that the program isn’t for everyone.
For one, it’s sold at a premium price point, which will require a significant investment from most business owners. Secondly, it’s by no means a get rich quick scheme or magic bullet to help you achieve your goals. It’s a process that requires hard work and continuous tenacity to overcome the business challenges that rapid scaling brings. With that said, if you have what it takes and you can follow through with your purchase, it’s hard to imagine you won’t reap the rewards.