Influx Insights: Companies are increasingly coming to terms with the idea that the workspace, is an under-utilized brand asset. There are a couple of interesting recent examples:
Marketing services companies are notoriously bad at marketing themselves and most of the big companies house their employees in cubicle ridden offices that look like insurance companies, but not the strangely named Fahrenheit 212 ( A unit of Saatchi), whose workspace has become the brand.
The Fahrenheit 212 logo and the bold signature palette of white, gray and an orange as bright as goldfish are ubiquitous in the 5,030-square-foot, eighth-floor offices, executed by David Howell, principal of David Howell Design.
Workspace as brand [Influx Insights]
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