World’s First Natural, Zero Calorie Sweetener

Business Wire: There’s ‘sweet’ news for sugar lovers this Valentine’s Day! Introducing Shugr — the world’s first truly natural, zero-calorie, diabetic-safe sweetener.
Shugr is a remarkable new sugar substitute that tastes and cooks like sugar, is tooth friendly and also contains pre-biotic fiber, which assists in healthful digestion. Due to overwhelming demand since its introduction last December, Shugr will now be available at major health food and natural products stores starting in March 2005, with expectations to be in mass drug and food stores nationwide by year end.

Shugr is made from a proprietary blend of erythritol, which occurs naturally in many fruits and vegetables, and tagatose, which provides added sweetness and pre-biotic fiber to aid digestion. This unique formulation results in a sweet taste that is remarkably like cane sugar with none of the aftertaste typically associated with other no calorie sweeteners. Shugr’s formulation is patent pending and its ingredients carry a GRAS (Generally Recognized As Safe) designation for food safety, as determined by the US Food & Drug Administration (FDA).
Leading zero-calorie sweeteners available today do not offer consumers a natural alternative. Splenda is made from sucralose, a synthetic ingredient, while Equal is made from aspartame, also a synthetic ingredient.
The Sweetest Valentine: Swiss Diet Launches Shugr, World’s First Natural, Zero Calorie Sweetener [Business Wire]