Wrigley’s First New Product In Nearly A Century

BRANDWEEK: Known throughout the ad world for its iconic “Doublemint Twins” ads, the Doublemint brand today debuted its first new product in nearly a century, along with an ad campaign that satirizes its own brand.
Wrigley’s Doublemint Twins mints feature two flavors in one mint. Offered in both Wintercreme and Mintcreme flavors, Doublemint Twins mints packaging comes with the familiar blue and green Doublemint arrows and come in a convenient, flip-top pack. Suggested retail price is 69 cents for 37 mints.
“Consumers told us that they were looking for an innovative and exciting way to enjoy the Doublemint brand that they grew up with,” stated Paul Chibe, senior marketing director for Wrigley.
Doublemint Rolls Out New Offering, New Ads [BRANDWEEK]