Yoga, Inside Outside

YOGURT ACTIVECULTURE: What started as a nickname for our yoga practice—Yogurt— has now become a symbol of our vision. For us, yoga is a practice that is colourful, varied and deep. And while it’s helped us get in touch with our ‘inner’ selves, we feel that the typical yoga ‘look’ doesn’t do much to reflect that expression as far as our ‘outer’ selves are concerned. The pastel, conservative activewear out there is well, ummm…boring.
So, we decided to change it up—and there’s no better way to do that than to start a revolution (albeit a calm, quiet one). We started by wearing our old black rock t-shirts, with slogans like ‘I’m Bored’ and ‘Poser’ to practice which, at first, provoked plenty of giggles and winks in the studio, but later, sparked interesting debate about what yoga really meant to us. Sometimes we ARE bored. Sometimes we DO act like phonies… and embracing these experiences is part of the process of self-discovery and awareness that we commit to when we practice, and in our lives in general. And so the seed was planted…
What has since grown out of that initial thought bubble is Yogurt Activeculture – a clothing and accessories line designed not only for function and style, but for a higher purpose. Every design communicates an idea that we’d like more people to think about. $1 from every item sold goes to charity. In this way, we hope to develop an Activeculture that’s NOT just about yoga, but that broadly promotes truth and beauty, encourages playfulness, cultivates individual style and wellbeing, and most importantly, inspires us to make positive changes in our lives and in the lives of others.
YOGURT ACTIVECULTURE