YOKANG the New Japanese Fashion

YOKANG is a fashion label out of the beautiful island of Okinawa in southern Japan. Okinawa used to have the independent dynasty as the Kingdom of Ryuku, and people have different images for Okinawa from those of traditional Japanese culture. Its unique culture, developed from the interactions between Southeast Asian countries and Japan, as well as the subtropical climate and environment, is still distinctive in modern Japan.
The same applies to textiles: Okinawan textiles have different techniques and patterns different from those for traditional Japanese kimono, and the works of the textile designer Hiroshi and fashion designer Kannna who both modernize Okinawa’s unique style accent its characteristics that give dramatic elements to textiles. They use a traditional process of dyeing fabric called ingata. Their works are sought after at most cutting-edge design exhibitions in Tokyo, Paris, and are sold in various shops nationwide, including select shops in Tokyo. The sales are expected to start in Europe next year.
YOKANG is the New Japanese fashion that has dramas in its textiles