Zoopa 2.0

Update on Zoopa.com, featured on CoolBusinessIdeas.com on March 17, 2007:
Zooppa.com is revolutionizing advertising by involving the consumers themselves in the creative process. Companies partner with Zooppa.com to sponsor online commercial contests where users( who are the creatives and the potential consumers these companies are marketing to) are invited to create their own ads for the brand based on a brief the company provides. Participation is not limited to just shooting a video however. Users can write a script, upload photos or simply post an idea for an advertisement for others to use in their videos (this collaboration is rewarded as well). Users then compete for real cash prizes as the community of registered users votes for their favorite ads to decide the winners of the contest.
The new features developed on Zooppa 1.0, far surpass the beta version as well. Users will be able to comment on ALL posted contributions, where previously only on-air and active videos were available for comment. The creatives behind Zooppa are building a new video player to add more relevance to users’ contributions, as well as communicate with them in a more efficient way. The type of material possible to post on Zooppa has also been expanded. Now users can generate photos and other images to create advertisements for the Zooppa contests. In addition, users will now have the option of privately contacting one another.
Zooppa.com