Gizmodo: My brain goes all crunchy with potential Jetsons-type disaster of the Super Trainer Bicycle Treadmill. At about twelve feet long, three feet wide, and something like twenty-five hundred pounds, the Super Trainer simulates a patch of road with far more clarity than the so-called streets here in New York. With no restraints to hold the bike in place the […]
Super Trainer Bicycle Treadmill
Milk At Its Finest
Businessweek.com: Although the 400-acre farm’s profits were a distant memory, Shatto had both a financial and familial stake in the company, and he refused to sell out. “I figured the only thing we could do was keep milking the cows,” he says, “but we had to find a way to make money for a change.” He conducted a feasibility study […]
Pro Podcasting
IHT.com:The primarily amateur Internet audio medium known as podcasting took a small, hopeful step on Friday toward becoming the commercial Web’s next big thing. That step was taken by Odeo, a five-person start-up that is based in a walk-up apartment in the Mission District of San Francisco and was co-founded by a Google alumnus. The company plans to introduce a […]
Premium McDonald’s Coffee
Smartmoney.com: McDonald’s is testing high-end coffee in restaurants, and analysts say it’s a matter of time before that company and other U.S. fast-food chains start offering a better brew. Profits on specialty coffee, a nearly $9 billion a year retail market in the U.S., are too large for the chains to ignore. Test Results Positive So Far “McDonald’s is testing […]
Real-world Gaming
The New York Times: The first advertisement appeared in USA Today a week ago, right on schedule. People from around the world had stayed up all night waiting for it, talking in chat rooms and online forums. It had to be a clue, they thought. Everything before it had been a clue. “LOST. The Cube,” read the ad, posted at […]
Targeting the Teens
TheStar.com: When it comes to marketing to youth, it’s usually worse to aim at the demographic and miss, than it is not to advertise at all. When McDonald’s launched the “I’d Hit It” online advertising campaign in the U.S. — without knowing the slang translated to having sex with a cheeseburger — the gaffe blew up in the company’s face. […]
Presents of Mind
Entrepreneur.com: Bored by the idea of giving her husband a traditional gift basket to celebrate his promotion, Kate Dyer-Seeley made her own by filling a sleek, plastic box with treats including brainteaser games, mints and other cool, fun items. When her husband took it to work, the box was such a hit that Dyer-Seeley, 29, and two friends, Karen O’Hollaren, […]
Soulmates Online
Yahoo! News: Lycos is making it easier for lonely hearts to find their soulmates online. The company will launch on Wednesday a search engine that only indexes dating Web sites, giving users links to personal profiles found at iMatchup.com, LoveAccess.com, Tickle, True.com, and Lycos’ own Matchmaker.com. “We did research last year and it revealed that [online] dating customers want a […]
Branded ingredients: the Path to Growth?
FOODnavigator.com: The news this month that the world’s number one drinks giant Coca Cola has linked up with Tate & Lyle’s Splenda sweetener in a new branding venture could signal the beginning of a new wave of ingredient – manufacturer tie-ups. Danisco’s head of global marketing services Henrik Vesterborg Andersen speaks to Lindsey Partos about the challenges and benefits such […]
Ice-cream that won’t drip…
CEE-Food industry.com: A Russian dairy company has created a new ice cream brand called UFO whose extra-terrestrial name reflects its ‘unearthly’ ability to avoid melting. Produced by dairy processor MyasoMolTorg, based in Reazan, UFO is a cherry-flavoured ice cream product made with the latest in stabiliser technology. Once removed from the freezer, the ice cream does not melt into a […]